15-30mins before you plan on having sex, apply a small, pea-sized amount of EMLA cream to the underside of the penis near the frenulum (commonly known as the ‘banjo string’).
Before intercourse, wipe away any excess cream to ensure it does not rub off on your partner, and apply further if you do not feel it working (across a slightly wider area – not on a focused point). Exact instructions are given when you receive your treatment in the information leaflet.