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    Privacy notice

    On this page
    1. About us
    2. Changes to this privacy notice
    3. What is Personal Data?
    4. The information we collect
    5. Cookies
    6. How we will use your information
    7. Lawful grounds for processing
    8. Disclosing your personal information
    9. Offers and opportunities
    10. Security
    11. Transfers of Personal Data
    12. Updating and correcting information
    13. Retention of Personal Data
    14. Your rights
    15. Your right to log a complaint with the supervisory authority
    16. Changes to the privacy laws and policies
    17. How to contact us

    About us

    We are Expert Health Limited, trading as LloydsPharmacy Online Doctor. Expert Health Limited is a member of the HHG Group of companies.

    At Expert Health Limited, we believe in giving our patients the best possible care, which includes taking care of your privacy so that you feel you can trust us and have confidence in the way we handle your information.  
    Our Privacy Notice tells you what personal data we collect and why; explains your rights; the types of data we might share about you and how we keep your information secure.

    To help you understand how we treat your personal data, please read the following Notice carefully.

    We encourage you to only use this service if you are completely happy with the service we offer, and the practices outlined in this Notice.

    Please note, this website may contain links to other websites which are provided for your convenience. We are only responsible for the privacy practices and security of this site. We recommend that you check the privacy and security notices/procedures of every website that you visit.

    If you have any questions about this Privacy Notice, please email:
    [email protected].

    Changes to this privacy notice

    We may amend this Privacy Notice at any time. Any changes we may make will be posted on this page, so please check back frequently. Your continued use of our website and our services after posting will constitute your acceptance of, and agreement to, any changes.

    What is Personal Data?

    Personal data is any information that is related to a person that can be either directly or indirectly identified.

    The information we collect

    At the point of registration and communication we will collect personal information about you (both written and verbal) to provide you with the services you require. 

    This may include: 

    • your name;
    • address;
    • email ; and
    • phone number.

    And other details relevant to the service(s) that are of interest to you.

    We may also collect sensitive personal data concerning health matters from, or about you if you register for the service.

    We may supplement the information that you provide gathered from our communications with you or which we receive from other organisations, such as other companies in our group.

    Information we collect about you:

    • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions, or feedback.
    • Correspondences with us by e-mail, telephone or otherwise.
    • Information you provide when you purchase products and/or services from us.
    • Information you provide when entering a competition, promotion, or survey.
    • Technical information about your computer or device, internet connection and browser as well as the country, where your computer or device is located, your IP address, the pages viewed during your visit, the advertisements you clicked on, any search terms you may enter on our website and other information about your visit and how you used our website to deliver the best possible web experience. 

    This information may be combined with other information you provide to us, as described above.

    Information we receive from other sources

    • We also work closely with third parties (including, for example, business partners, service providers, advertising networks, analytics providers, and search information providers) and may receive information about you from them.

    This may be combined with other information you provide to us, as described above.

    Information about other people

    • If you provide information to us about any person other than yourself, you confirm that you have made that person aware of how we may collect, use, and disclose their information, the reason you have provided it, how they can contact us, the terms of this Notice and that they have consented to such collection, use and disclosure.


    Cookies are small pieces of information that are stored by your browser on your computer’s hard drive and are used to record how you navigate this website on each visit.

    To find out how we use cookies on this site, see our Cookies Notice

    How we will use your information

    All personal information that we obtain about you and/or any other person whose details you provide will be recorded, used, and protected by us in accordance with current data protection legislation, our  Terms and Conditions and this Privacy Notice.

    We will primarily use the personal information: 

    • At registration

    In order to use the Online Doctor Service, you will be required to register with us and create a personal secure online patient record. We reserve the right to suspend or terminate your access to the Service at any time if we believe that your continued use of our services will prejudice others or us. By registering to use the Online Doctor Service, you:
    a.    confirm that the information you provide is accurate and complete; and
    b.    agree to keep your username and password confidential and to take reasonable steps to protect and not to share the login details for your online patient record with anyone; and
    c.    confirm that you are aged 18 or over.

    • To verify your identity

    We use Onfido Limited to verify that our patients are genuine - this is a legal requirement for some of our services and is performed once only, where applicable.  Verification will take place at your first applicable order after implementation whether you are a new or existing patient.

    Where applicable, the information provided by you at registration and/or checkout will be validated by Onfido Limited (registered in England and Wales with Company Number: 07479524) ("Onfido") and used for the purpose of identity verification. You have a right of access to your personal records held by credit reference and fraud prevention agencies and by Onfido. Your rights are set out in the Onfido Privacy Notice. Onfido may be contacted at: Onfido Ltd, 14-18 Finsbury Square, 3rd Floor, London, England, EC2A 1AH
    By registering with us and using our services you agree as follows:

    a.    Onfido and/or any of their appointed agents can carry out all necessary searches, including searches of consumer credit records, in order to verify my information.
    b.    It is your responsibility to have read Onfido’s Privacy Notice and agree to all relevant personal information being processed in accordance with Onfido's Privacy Notice.
    c.    You confirm to the best of your knowledge to having exercised all due skill and care that the information you have given is complete, true and correct.

    • To create and maintain your patient record once you have registered.
    • To process and fulfil any orders that you place with us (through our website). If we don’t collect your personal data during checkout, we won’t be able to process your order.
    • To respond to any queries, refund requests or complaints. Handling the information you submit to us enables us to respond effectively. We keep a record of these queries to demonstrate how we communicated with you throughout. We do this based on our contractual obligations, legal obligations, and our legitimate interests as a business in providing you with the best service. 
    • To utilise third party suppliers/ software for the dispensing of your prescribed medication.
    • To carry out market research so that we can improve the services we offer (where you consent). 
    • We may (where you consent) use your personal data, preferences, and details of your transactions to keep you informed by email, web/social media, text and telephone. We also include relevant products and services including special offers, discounts, promotions, events, surveys, and competitions tailored to you.
    • To allow you to participate in interactive features of our services when you choose to do so.
    • To capture your product reviews (for example when you buy goods and services from us, we may follow it up with an enquiry about your experience of the product to help us gauge customer satisfaction). Or to conduct customer surveys. You are not obligated to leave reviews or complete surveys, but this facility would enable you to get your views of the product across should you wish to do so.

    You can opt out of hearing from us about these at any time.

    • To continuously improve our service to our customers by monitoring telephone calls which we receive at our call centres for the purposes of staff training, quality control and service improvement. 
    • To track and analyse activity on our website. 
    • To communicate with you in the event that any services requested are unavailable or if there is a query or problem with your order.
    • To notify you about any changes to our services and to send you service emails relating to the activities you have asked us to undertake on your behalf.
    • As part of our efforts to keep our website safe and secure. 
    • To comply with applicable law. For example, in response to a request from a court or regulatory body, where such request is made in accordance with law. 

    Lawful grounds for processing

    To process your data lawfully we need to rely on one or more valid legal grounds which are as followed: 

    • Your consent to processing activities. For example, where you have consented to us using your information for marketing purposes. 
    • Your request for content, products or services including processing of your personal data to be taken prior to entering a contract with you and any processing that is necessary for the performance of such contract.
    • Legitimate interests we pursue as a business, except any overridden by your interests and fundamental rights.
    • Compliance with any legal obligation to which we are subject. For example, the processing for the purposes of complying with applicable law. 

    Disclosing your personal information

    In order to provide our products and services, we may, occasionally, appoint other organisations to carry out some of the processing activities on our behalf. We will not share your personal information with any organisation other than those directly involved in delivering these services.

    These may include our partners at:

    • Pharmacies.
    • Laboratories and testing services.
    • Technology hosts.
    • Printing companies.
    • Providers of digital advertising services.
    • Providers of marketing and sales software solutions.
    • Identity verification partners in order to verify your identity against public databases.
    • Our outsourced service providers or suppliers to facilitate the provision of our products and/or services to you.
    • Our Group companies who may contact you by email, phone or post about other products and services (including those from other organisations) in which you may be interested (where you have consented to such communication).
    • Our advertising partners who enable us to deliver personalised ads to your devices or similar advertising.
    • Subject to your consent, to our marketing partners, who may contact you by post, email, telephone, SMS or by other means. If you do not wish to be contacted, you may unsubscribe by clicking “unsubscribe” in the message concerned.
    • Analytics and search engine providers that assist us in the improvement and optimisation of our website. Your personal data is generally shared in a form that does not directly identify you.
    • Our data centre provider for the safe keeping of your personal data, webhosting provider through which your personal data may be collected.
    • Third party service providers and consultants in order to protect the security or integrity of our business, including our databases and systems and for business continuity reasons.
    • Another legal entity, on a temporary or permanent basis, for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation, change of legal form, dissolution, or similar event. In the case of a merger or sale, your personal data will be permanently transferred to a successor company.
    • Public authorities where we are required by law to do so;
    • If required, in order to receive legal advice.
    • Any other third party where you have provided your consent.

    In these circumstances, we will ensure that personal information is properly protected and that it is only used in accordance with this Privacy Notice.

    We also collect, use and share Aggregated/Anonymised Data such as statistical or demographic data for any purpose.

    Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature or we may aggregate your data to build marketing personas or lookalikes to help up advertise to our patients better.

    However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. Please note, where we aggregate data for marketing purposes, it will not be combined with your personal data, and you will not be able to be directly or indirectly identified as a result.

    Offers and opportunities

    We, our group and carefully selected third parties would like to contact you and/or any person whose information you provide to us to tell you and/or them about offers and opportunities that are available and about a range of other initiatives in a number of ways such as, by post, telephone, text/picture/video message, social media or email.

    Details of how-to opt-in or out to receiving details of offers are located in your patient record and in your welcome email. 

    You can opt out of hearing from us about these at any time.


    We take the security of personal information seriously.

    Online Doctor Services use security technology, including firewalls, Secure Socket Layers and Web Application Firewalls to protect information submitted through this website and has procedures in place to ensure paper and computer systems and databases are protected against unauthorised disclosure, use, loss and damage. 

    Nevertheless, electronic transmissions are never completely private or secure and there is a risk, therefore, that any electronic communications sent may be intercepted and potentially read by others. You should, therefore, ensure that any computer, device or telephone you use to access your online patient record is suitably protected from potential interception.

    You must not misuse the Services by;
    i.    knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful.
    ii.    attempt to gain unauthorised access to the Services, the servers on which they are stored, or any server, computer or database connected to the Services.
    iii.    attack the Service via a denial-of-service attack or a distributed denial-of service attack. 

    By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use the Services will cease immediately.

    Transfers of Personal Data

    During the matrix of our Group, your data will also be processed within our Group of companies based in the United Kingdom.

    Some of our partners to which we may disclose personal information may be situated within the European Economic Area (‘EEA’).

    In order to provide the products and services you require, we may need to transfer your personal information to countries within the EEA, some of which do not have laws that protect privacy rights as extensively as in the United Kingdom.

    Any data that is transferred in the European Economic Area are covered by an adequacy decision of the European Commission (Article 45 GDPR). Where this is not the case e.g. when it comes to transfers to areas which are not determined to have adequacy with the United Kingdom, the data transfers are especially based on standard data protection clauses/ standard contractual clauses in line with the templates adopted by the European Commission (Article 26 Paragraph 2, lit c, Paragraph 5 S 2 GDPR) or by an exemption according to Article 49 GDPR.

    The same applies to external service providers who work on behalf of us (for example IT service providers or data centres) or third parties, insofar as they come into contact with your personal data and are based in third countries. This means that we transfer your IP address, for example, as part of the use of the TrustArc and Google Analytics tools, or your shortened IP address to countries outside the European Union, among others in the USA.

    Updating and correcting information

    We encourage you to promptly update your personal information if it changes online via your Patient Record.

    If you are providing updates or corrections about another person, we may require you to provide us with proof that you are authorised to provide that information to us.

    Retention of Personal Data

    We will retain your personal data if regulation specifies or where we have a continued legitimate and lawful purpose to do so.

    However, we will not retain beyond this period, any of your personal data that is no longer required for the purposes set out in this Privacy Notice.

    The retention of your personal data will be subject to periodic review.

    We may keep an anonymised form of your personal data, which will no longer refer to you for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.

    Your rights

    Data protection law provides data subjects with numerous rights, including the right to:  

    • access,
    • rectify,  
    • erase,
    • restrict,
    • transport,
    • and object to the processing of personal data, including automated decision making.

    Right to Make Subject Access Request (SAR)

    Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, data subjects have the right to request copies of their personal data held by us. For example, this could include a copy of your medical record, a transcript of a phone call, and so on.

    If you would like to make a SAR (i.e., a request for copies of the personal data we hold about you), you may do so by emailing [email protected] or writing to:

    Data Protection Officer
    Expert Health Limited
    Mezzanine Floor
    50-54 Wigmore Street
    W1U 2AU

    Please ensure that your request clearly states that a SAR is being made. You may also be required to submit proof of your identity to verify your request.

    We will respond to your request within one month of receipt. Please note that in some cases, where the request is complex or numerous, we may extend this period by a further two months. If an extension is necessary, we will inform you within the initial one-month period.

    Right to rectification.

    You may request that we rectify any inaccurate and/or complete any incomplete personal data.

    Right to erasure. 

    You may request that we erase your personal data and we will comply, unless there is a lawful reason for not doing so. For example, there may be an overriding legitimate ground for keeping your personal data, such as, a legal obligation that we have to comply with, or if retention is necessary for us to comply with our legal obligations.

    Right to restrict and withdraw consent.

    You may, as permitted by applicable law, withdraw your consent to the processing of your personal data at any time. Such withdrawal will not affect the lawfulness of processing based on your previous consent. 

    Please note that if you withdraw your consent, you may not be able to benefit certain service features for which the processing of your personal data is essential.

    Right to data portability. 

    In certain circumstances, you may request that we provide your personal data to you in a structured, commonly used and machine readable format and have it transferred to another provider of the same or similar services. We will comply with such transfer as far as it is technically feasible. Please note that a transfer to another provider does not imply erasure of your personal data which may still be required for legitimate and lawful purposes.

    Right to object to processing, 

    Including automated processing and profiling. You may, as permitted by applicable law, request that we stop processing your personal data. 

    In relation to automated processing and profiling, you may object to the processing and you will have the right to obtain human intervention.

    Your right to log a complaint with the supervisory authority

    We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal data.

    However, you do have the right to contact the relevant supervisory authority directly. To contact the Information Commissioner’s Office (ICO), the supervisory authority in the United Kingdom, please visit the ICO website for instructions.

    Changes to the privacy laws and policies

    Privacy laws and practice are constantly developing, and we aim to meet high standards. Our policies and procedures are, therefore, under continual review. We may, from time to time, update our security and privacy policies and suggest that you check this page periodically to review our latest policies.

    View our current GDPR statement here.

    How to contact us

    Telephone: 020 7989 9888
    Email: [email protected]
    Mail: Data Protection Officer, Expert Health Limited, Mezzanine Floor, 50-54 Wigmore Street, London W1U 2AU.

    Page updated: 21/03/2024
    Previous update: 05/03/2024

    LloydsPharmacy Online Doctor

    This service operates in the United Kingdom only

    LloydsPharmacy Online Doctor

    This service operates in the United Kingdom only

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